Lochtree

Lochtree is a Newton-based online store selling sustainable, eco-friendly and zero-waste products. Its goal is to make it easy to find vetted alternatives that help reduce waste, from natural toothpaste to other everyday items. Every product is vetted against standards of environmental and social good, as well as for convenience and quality, so shoppers can buy according to their values. The store’s stated mission is to make sustainable living easier and more accessible.

The company began with founder Henry, whose childhood love of nature grew out of gardening with his mother and later time outdoors in England, New England and the Midwest. Troubled by the plastic waste he kept seeing in natural places, he started selling eco-friendly products from his basement with a handful of brand partners and his savings. Lochtree also publishes articles on topics like plastic recycling, conscious holiday shopping and choosing better cleaning tools.

What to Know

• Free shipping is offered on orders above a set minimum.
• The store’s tagline is “Simple Choices. Better Planet.”
• Lochtree maintains a resource library answering common questions about sustainable living.
• The business is a member of the Sustainable Business Network of Massachusetts.