Lose It
About
Lose It! is a calorie-tracking and nutrition app from FitNow, Inc., a Boston company, built to make weight loss simpler. Users set a goal, receive a personalized daily calorie budget and log meals by typing, scanning package barcodes or taking a photo of their food for the app to help log it. Beyond calorie counts, it tracks water intake, sets macronutrient goals for protein, carbs and more, and sends progress reports by email.
The app launched in 2008 as one of the first apps in Apple’s App Store, with the aim of simplifying calorie counting. It quickly became a leading weight-loss tool and says it has since helped more than 50 million people on their weight-loss journeys. The team describes its approach as customer-centric, adapting features based on member feedback, and it highlights members such as Justin, who lost more than 200 pounds.
What to Know
- In 2022, Lose It! joined Everyday Health Group, a division of Ziff Davis.
- The app connects with Apple Health and Google Fit for exercise tracking.
- Lose It! reports 40 million downloads and more than 100 million pounds lost by its members.
- New foods can be added quickly with nutrition label auto-fill.
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