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Beantown Magazine
Discover Greater Boston and the Businesses That Drive It
Beauty & Wellness · Lynnfield

MiniLuxe

About

MiniLuxe at MarketStreet Lynnfield is a nails, brows and waxing salon from a clean-beauty brand that pitches each visit as a mini-respite for self-care. The salon promises careful craftsmanship, a fastidious dedication to cleanliness and a refreshing environment, and it sells the brand’s own Pure Polish line in a wide range of shades. The brand’s philosophy is that taking care of yourself is about feeling good, not just looking good.

MiniLuxe was founded with the goal of reshaping the nail care industry through high-quality self-care services, safer and more sustainable products and cleaner studio practices. It also set out to create greater opportunities for one of the largest workforces of women and immigrants, using skill-building programs and standards meant to help its nail artists, called designers, grow as artists and entrepreneurs. The company says it obsesses over every detail of the client experience.

What to Know

  • Appointments can be booked by phone or online at any hour.
  • All team members are given the potential for equity ownership in the company.
  • The brand has offered nail care and waxing services for more than 15 years.
  • MiniLuxe products can be ordered online, with free shipping on larger orders.

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