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Beantown Magazine
Discover Greater Boston and the Businesses That Drive It
Specialty Retail · Boston

Rooted In Roxbury

About

Rooted In is a boutique cannabis dispensary on Newbury Street, started by two local Roxbury couples, business owners who saw a chance to make a difference both in the cannabis industry and in their own neighborhoods. It sells a curated menu of local and nationally known cannabis brands, covering flower, edibles, concentrates, vapes and topicals. The shop pitches itself to everyone from the canna-curious to connoisseurs.

The company’s mission is to build a community-conscious cannabis business that engages, serves and benefits community members through both financial success and social responsibility. Staff offer in-store consultations for customers who want guidance on what to buy, and customers who already know what they want can use online pre-order reservations before arriving. Its listing name, Rooted In Roxbury, points to the neighborhood the founders come from.

What to Know

  • Rooted In was founded in 2018.
  • The dispensary is open seven days a week.
  • It is listed in a directory of Black-owned Boston businesses.

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