Starcom

Starcom is a global communications planning and media agency listed with the Greater Boston Chamber of Commerce. Part of Publicis Media within Publicis Groupe, it helps brands plan and buy media and connect with audiences, with services spanning human and cultural insights, business analytics, connections planning, digital, marketplace intelligence and investment, content and sports partnerships, e-commerce, CRM, shopper marketing and local strategy. Its founding principle is that understanding people sits at the center of the work.

With a history stretching back more than 80 years, Starcom employs more than 7,000 people worldwide and works with major marketers and newer brands, including Bank of America, Best Buy, Coca-Cola, Kellogg, Kraft Heinz, Novartis, P&G, Samsung and Visa. The agency combines data and technology with creativity to design brand experiences, and it publishes research such as reports on ageism in media and on how fans relate to brands.

What to Know

• The agency says it has one of the most robust data sets in the industry, along with large buying scale.
• Past campaigns include work for Samsung with Jimmy Fallon and the Kellogg’s Krispie Kitchen.
• The agency describes its culture as built on kindness, candor, curiosity, inclusivity, resilience and bravery.