STAUD
About
STAUD is a Los Angeles-based lifestyle brand selling women’s clothing, handbags and accessories, and its Seaport presence is listed under The Superette in the Boston Seaport directory. Design sits at the heart of the label, which works at the intersection of timeless classics and perfected novelty for a modern woman who appreciates both. Its range covers modern clothing, its well-known handbags and everyday pieces with a point of view.
Sarah Staudinger and George Augusto co-founded STAUD on the idea that fashion should not only empower women but also be accessible. The brand emphasizes originality and joy through what it calls elevated discovery, and each season is built as a detailed narrative. The Fall 2026 collection leans into striking silhouettes, opulent textures and statement outerwear, joined by a run of new accessories.
What to Know
- STAUD was founded in 2015.
- Sarah Staudinger’s nickname, Staud, gives the brand its name.
- The brand recently opened a store in Nashville.
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