The Current | Converse
About
The Current | Converse was a pop-up shop from the Converse sneaker brand at The Current, the rotating retail space in Boston’s Seaport. Converse has made the Chuck Taylor All Star for more than a century, and the sneaker has moved from basketball courts in the 1970s and earlier to everyday street style. The pop-up focused on customization, letting visitors design their own pair to match their personality and style.
Shoppers start with a favorite Converse icon and personalize it with a curated selection of patches, heat presses, laces and charms. The brand has deep Massachusetts roots: Converse was founded in Malden in 1908 and today has its headquarters in Boston. Alongside its classic Chucks, the company works on new street style designs. Because The Current hosts rotating shops, availability of the pop-up depends on the current lineup.
What to Know
- Converse is owned by Nike.
- The Current is part of the WS Development retail district in the Seaport.
- The Chuck Taylor All Star is named for basketball player and salesman Chuck Taylor.
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