The Ski Monster apparel store

The Ski Monster is a ski and snowboard shop with a flagship store in Downtown Boston, selling skis, boots, bindings, alpine touring gear, snowboards, outerwear and layering pieces. Its staff ski, ride and test the products they sell, and every review on the shop’s website is written by the team from firsthand experience rather than copied from brand catalogs. The goal is to help skiers and riders buy the right gear the first time.

Founded in 2007 by skiers who grew up obsessing over gear and hanging around ski shops, the business started online to close the gap between internet shopping and expert advice. In 2014 it opened an 11,000-square-foot store downtown, and boot fitting has since become central to its identity. Some weeks, more than a dozen customers fly into Boston specifically to have their ski boots fitted. A second store opened in the Twin Cities in 2026.

What to Know

• The shop buys staff Epic and Ikon passes and sends them out to test gear.
• Co-founder George grew up in Minnesota, which led to the Twin Cities location.
• Ski and snowboard service is offered at the Boston store.
• Gear can also be purchased through the shop’s online store.