Valpak of Boston

Valpak of Boston is the local office of Valpak, the national direct mail advertising company known for its Blue Envelope of coupons. From its Malden base, it helps local businesses and national brands reach households through envelope ads, targeted Valpak PlusOne postcards, digital advertising such as search, mobile and social ads, and self-service mailing lists and audience surveys. Businesses can choose the neighborhoods where their customers live and target higher-income consumers.

Valpak reports a 91 percent open rate for its envelope, helped along by monthly sweepstakes and instant-win prizes. The company publishes case studies across industries, including a lawn care company that doubled new customers by adding postcards and a McDonald’s campaign that raised average ticket size by 16 percent. It also shares research on local advertising trends and holiday spending to help small business owners plan their marketing.

What to Know

• Valpak works through a network of franchise offices across the United States.
• The envelope includes offers from well-known national brands alongside local businesses.
• Dedicated email blasts are offered as an advertising option.
• Valpak of Boston is listed by the Malden Chamber of Commerce.