Veronica Robles Cultural Center
About
The Veronica Robles Cultural Center, known as VROCC, is a nonprofit in East Boston devoted to promoting Latin American arts and cultures as an engine for stronger communities and economic growth. It offers dance, music, visual arts and culinary programs for all audiences, with a focus on folkloric traditions. The center also works as an event venue and represents a diverse group of artists and creatives from the Latin American diaspora in Massachusetts, supporting cultural expression, education and artistic entrepreneurship.
Since 2013 the center reports engaging more than 300,000 people through its programs. It runs community festivals, including Viva México Boston, Viva El Salvador Boston and a Día de Muertos experience with an ofrenda exhibition, festival and parade featuring guided tours, live music, food vendors, pan de muerto and crafts. The center has drawn press attention, including coverage of its community vaccination outreach and its Día de los Muertos celebration.
What to Know
- Adult programs include free workshops, training and networking, with a focus on career pathways and cultural entrepreneurship.
- The Latin Heritage Summer School program was paused this year because of budget constraints.
- Viva México Boston is billed as a free, family-friendly festival.
- The center can be booked as a special event venue and is listed with Meet Boston.
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