VizSense

VizSense is a Boston-based influencer and retail media marketing agency that ties creator campaigns to measurable results such as awareness, engagement, traffic and sales. It works with brands in consumer packaged goods, alcohol, beauty and other categories. The agency has two main offerings: full-service influencer campaigns, where it manages the entire influencer and campaign lifecycle, and consumer insights reporting built on its own data and analysis.

What sets VizSense apart is its proprietary technology. The VizSense Platform uses AI, including computer vision, anomaly detection and image recognition, to find authentic conversations about products online and to analyze influencer content and audience data. Each creator gets a Viz Score that compares their metrics with others of similar following, helping brands choose who to work with. A Mars Wrigley brand manager has praised its Skittles influencer activations, and another client credits its influencers with driving interest in a flavor at 7-Eleven.

What to Know

• Clients can be as involved or hands-off as they like in campaigns the agency manages.
• The agency reports average over-delivery on campaign KPIs.
• It is listed with Meet Boston as a marketing services partner.